- Tata Motor is one of the largest commercial vehicles and has been India’s largest commercial vehicle manufacturer since its inception
- Tata Motors commercial vehicles (CV) are globally recognized for their reliability and efficient performance. , the combination of their products is a power-packed performance and lower lifecycle cost of ownership.
- One significant move by Tata Motors was when it entered the African market. Since then, its presence in the continent has expanded exponentially
- Tata Motors journey in Africa started back in 1964, with exports to Sudan,
- They since then have sold over 1,50,000 vehicles across the continent, establishing a strong, far-reaching network, with a direct presence in Kenya, Uganda, Tanzania, and Malawi in East Africa; South Africa and Mozambique in Southern Africa; Nigeria, Ghana, Cote D’Ivoire and Senegal in West Africa; and Tunisia, Ethiopia, Sudan and Djibouti in North Africa.
- Expansion Strategy tailored for the African Subcontinent consists of a diverse range of setups, comprising 60 3S (sales, service, and spare parts) setups, and 70+ 2S (service and spare parts) setups.
- Tata Motors’ commercial has focused more on the demand for trucks and buses within Sub-Saharan Africa, and SCVs and pick-up trucks in North Africa, retaining a broader focus on the greater than the 6-tonne category of CVs to consolidate growth.
- Tata Motors is casting a profitable and sustainable roadmap for Africa’s commercial vehicle transport economy, with benefits shaping up in better forms for the customer, industry at large, and community.
- Financing remains a key challenge within the Sub-Saharan market, Tata Motors is taking the assistance of its channel partners to provide captive financing options which in turn will help its customers to expand their business quickly.
- Other than the expansion plan, Tata Motors has established a total of 6 assembly operations in the continent, with a joint-venture with Tata Africa in South Africa, and third-party operations in Kenya, Nigeria, Senegal,
- Sub-Saharan Africa can also be expected to play a pivotal role in conducting export operations as the company renews its focus on expanding its exports business.
- Tata Motors’ plan is to build upon the encouraging landscape in Africa with the strategic introduction of new products for entry into new segments and additional customer-centric value-added services in the coming months.
- The company aims to seek to further expand its presence, consistently bringing new, future-ready products to the table, stimulate growth, expand employment opportunities, increase possibilities within manufacturing, and fulfilling its central motto of connecting aspirations of its customer
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